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As we all know, marketing our business to potential customers is a necessary part of having a successful business.
The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no return on investment.
Advertising online may be a better option. You can track the effectiveness of each advertisement. Then, you can focus your marketing strategies on the techniques that are the most profitable. Plus, there are options for online advertising that don’t cost you any money at all!
Here are some free online marketing methods that you may want to consider for your business:
Partner up with another expert in your field. Consider joining forces with another brand. You can then offer a more substantial product together than either one of you could offer alone.
● In addition, you’ll automatically get the attention of both audiences, resulting in more sales and adding more leads to your email list. In the future, these new leads can drive more sales of another one of your products.
● Partnering on even one marketing campaign can bring long-term benefits to both of you.
Encourage user-generated content. If you can acquire user-generated content, your website will grow without you having to create your own content. This type of content also increases your website visitors. Enable comments on your website and contribute to the discussions.
● Allow visitors to submit their own articles and encourage guest posts from other experts.
Affiliate marketing. When you create an affiliate program for your business, you will be getting other experts in your field and the public to send business your way. This can be mutually beneficial, and you will only be paying commissions (after the sale) if the affiliate makes a sale.
● As with the partnering technique, many of these new visitors will sign up for your email list, even if they don’t buy something right away, bringing you long-term benefits and sales.
Be active on social media. There are millions of users visiting the various social media platforms daily, so it makes sense for your business to have a presence there.
● Share funny or interesting images or videos that are relevant to your business.
● Post insights and valuable information.
● Let your audience know when you have a sale on your products. Give your social media followers coupons or discounts.
● Encourage engagement by participating in discussions. Ask questions and answer theirs.
● Run a survey, poll, or contest.
● In turn, these will then be shared by your followers, increasing your reach and ultimately resulting in more sales of your products or services.
Use free online tools. There are plenty of tools online that can help your business. You can sign up for websites that will enable you to create free surveys, or you can use a free online service to send emails to your customers. You do not have to pay a premium to receive top-notch service.
Change and reuse old advertisements. Rather than going through the expensive route of creating new articles with every marketing campaign, try reusing parts of an advertisement that worked well. This will save you time and expense.
● Plus, keeping consistent brand imagery through every ad will help with brand recognition too.
Build an email list. If people are visiting your website, chances are good that they are interested in what you have to offer. Make a form available for them to join your email list and be kept in the loop about future product releases or special offers.
● Once they’ve signed up to this email list, you can send emails to these prospects with news and further information about your products. Let them know whenever something goes on sale.
● Email marketing is one of the best ways to drive sales. Treat your list members like gold, because that’s what they are to you and your business.
Create some video content. Video content is incredibly important nowadays as the younger generation would rather watch a video than read a blog post. If you can create interesting videos, you’ll create interest in your brand.
It’s certainly possible to do online marketing without spending money. Some of these methods might take some time and effort to implement, though, before you see profits.
For example, it can take a while to build an email list. However, once you have a list, making sales can be as easy as sending out an email to your list. Once you’ve built a social media following, making sales can be as easy as making a post on your social media accounts.
If you want to see an immediate ROI, like for a special promotion, you may want to consider paying for ads online. But if funds are tight, be patient as you put these free strategies into place, and soon you’ll have plenty of ways to make immediate sales for free.
Developing a successful online business is not easy despite what you may have heard. After you complete incorporation you will need to put systems and tools in place to carry out SOPs (Standard Operating Procedures). You are going to need all of the help that you can get and there are lots of tools available to assist you.
Here we will look at what we consider to be the essential tools that you need for your online business.
Keyword Research Tools
A good online business always starts with good keyword research. You need to know what terms people are entering into search engines to find the information that you provide. If you have an ecommerce store then what are the terms that people use to find the products that you sell for example?
There are a number of tools available that will help you to identify the keywords that people are searching with. One of the best tools is completely free and is called the Google Keyword Planner. You just need a free Google account to access this tool. You need to use a “seed” keyword to get things rolling with the Google Keyword Planner. So if your ecommerce store sells shoes then you can start with the term “shoes”. This is a very broad term so you might want to refine it a bit to “womens shoes” or “mens shoes” for example.
The Google Keyword Planner will not only tell you how many searches there are each month for these terms (by country) but it will also provide related keywords that you could use for your online business. You can download any keywords that you find in a CSV file or a Google sheet and save them.
There are a number of paid keyword research tools available as well. All keywords have a degree of competition and if you want to rank your pages in the search engines for free traffic then you need to know how competitive each keyword is. The Google Keyword Planner will not tell you this but others will.
You are going to need a word processing application and probably a spreadsheet application for your online business. There are other useful document applications too such as slide presentations. Google Docs is totally free and has some very useful document applications. All you need is an Internet connection. If you prefer the applications to be installed on your computer then you can purchase Microsoft Office or choose one of the free application suites such as Open Office.
Building an email list is highly recommended for your online business. Very few visitors to your website will make a purchase the first time and you can lose them forever. If you can capture their email address then you can send them emails about your business at any time. The best way to capture emails and build an email list is to use an autoresponder service. This is a service which allows you to send an automated sequence of emails to new subscribers and a broadcast feature where you can send an email out whenever you want. You will pay monthly for an autoresponder service. Constant Contact and ActiveCampaign are two CRMs that house features like auto responders, landing pages and automation to make your email list and customer acquisition process grow.
It is essential that you know what is going on with your online business so that you can make important decisions about it. The Google Analytics package is free and very comprehensive. You can see how many visitors you are getting for your web pages, where they came from, how long they stayed and much more. WordPress also offers elaborate insights and KPIs that connect with your Google Analytics for optimal performance.
Cornerstone provides you these resources and tools to leverage and run your business with success.
Work From Home with Quickbooks today and receive a discount if you need to use the software to run your business finances.
Cornerstone has just been moving with leaps and bounds as we help people work from home during covid and we also Offer our assistance In helping startups get established with their LLC’s, incorporation, marketing products and services as well as making great connections!
We have so many great opportunities! We even have a $500 bonus for those who sign up with Intuit for Turbotax as well. So if you’re interested in working from home and can help with our Turbotax from the end of January to the end of April please sign up as soon as possible. There are certain requirements and eligibility Request that we have to make sure you can meet so call us to Join our team!
We need you!!
Please remember in order to receive your bonus you have to include in the referral section number 924426 in order to get these fantastic bonuses!
But don’t forget we have 40% off for 6 months months when you sign up with us to use Quickbooks for your small business needs.
So work from home with Quickbooks today and make an additional stream of income.
Home-based businesses have provided income for families long before the internet. However, the internet has made opening and operating a home-based business easier than ever. These new businesses can provide you the opportunity to earn a substantial income in the comfort of your own home.
However, the picture isn’t always so sunny. A home-based business requires work just like any other business. It’s important to make the best use of your time to enable your business to bring you the profits and joy you deserve.
Being at home gives the feeling of comfort, relaxation, and escape from work, so it’s very easy to lose focus and, as a result, get much different results than the ones you want from your business venture.
Making the Most of a Home-Based Business
So what’s the fix? Developing a timetable to help manage your life at home will help ensure everything gets done when it needs to be.
Follow these tips to enable your time management tool to work effectively for you:
Use work time wisely.Allocate a specific time slot each day for work and use the time just for that. Avoid being distracted by TV or anything else. Remind yourself that you’ve scheduled enough time for everything, so work time should be just that!
Schedule enough rest time. Lack of rest can significantly impact the results from your home-based business. You’ll start to feel tired and cranky if you’re not well-rested, which will undoubtedly affect the quality and quantity of work you produce.
Avoid the temptation to cut into your rest time to get more done; use rest time for actually resting so your work doesn’t suffer.
Include scheduled breaks. Once your timetable includes scheduled breaks during work slots, you’ll have something to look forward to. You’ll also have less of an urge to take “unscheduled” breaks while working.
Poor Time Management Can Lead to Unnecessary Challenges
Of course, how you manage your time at home will significantly impact the success of your at-home business. But what poor time management can also affect is “the rest of your life.” That’s right, working at home in a haphazard manner can really take its toll on other things.
Family time and other important activities could be negatively impacted if you work in an ad hoc manner and don’t reserve enough time for such things.
Fitness, health, and diet also need your direct attention when you’re a work at home earner. Not paying enough attention to those things could result in your health being in jeopardy. And that’s the last thing you want when your only source of income is your home-based business!
It’s very easy to get so absorbed in your home-based business and overlook the importance of other aspects of your life. Once you lose focus, your relationships will start to suffer and you may start neglecting your health. If you’re working 16 hours per day, then you’re most likely not exercising or eating properly. Nor are you spending time with your loved ones. Try to steer clear of this scenario!
Once you create a structured approach to your business and life in general, you’ll find that you’ll accomplish more, get more financial fulfillment from your business, and be able to achieve balance in other aspects of your life as well!
CLICK ON THE BUTTONS BELOW TO SIGN UP FOR ONE OF OUR WORK FROM HOME OPPORTUNITIES. ASK ABOUT THE SIGN-ON BONUS FOR CUSTOMER SERVICE.
When creating your business plan you must take the position of being different.. In order to differentiate in a saturated market you must have what they call a unique value proposition or a unique selling point.
When you talk to potential lenders and investors or you’re just trying to pitch for your business you should always include these these 4 things.
1. Always identify your target market and your audience. Who are the people that you KNOW and have identified as needing what you are offering.
2. Check what your competitors are up to. Observe their approach, stance and strategy that they have in place to address the issue. This is important because their perceived pain point of the customer may leave plenty of room for you to either improve on the issue or tackle a different perspective. This gives way for point number 3….
3. You have to do something different. Then what your competitors are doing. The main idea here is to stand out. As discussed above, It should be something that they have not addressed or solved. When dealing with similar Products or services, what makes you shine, is when you confidently stand on facts that showcase that you have a different/unique vantage point within the same industry on market. So go check them out…know the pain points of your audience.
4. Let your belief system and passion for what you do push your purpose for offering this product or service. People will recognize and value your business. Hence Unique Value proposition.
Sometimes you can have the exact same thing as another business but because you have a different perspective, show hard evidence that solves the identified problems and present the timely execution of your plan differently, you’ll grab their attention. Your personality is a selling point as well….and to remind you this needs to be communicated within the first 2 sentences
Remember to always compliment the buyers journey and you can steal your competitors customers if they do not have their online presence current.
Cornerstone has so many different resources and information to share with you for business success. Our partnership with LivePlan to write up business plans for funding, investors and lendors will increase your level of success by 30%. One month is included for free when you purchase one of business bundles. Click on the link in the menu to set up an consultation. We can get you started with your business and help you with marketing as well. Everything on one platform to make your day-to-day processes seamless for your business. We know there’s not enough hours in a day to do everything. We can help!
As a business owner you can own a virtual office with all the benefits of a commercial property! Many businesses since the pandemic have had to work online to keep their businesses operable. Also to meet the many requirements for an actual physical address to operate your business, obtain business credit, be listed on Google My Business and State requirements for a registered agent , I have to ask…..Do You Have A Virtual Address? This opportunity is great when considering what options are available to you and weighing out the pros and cons.
Some of the major key benefits are
1. Maintain professional and legal requirements 2. Have a location in a reputable area 3. Have access to state-of-the-art meeting facilities 4. Save on overhead cost 5. Have a dedicated business phone line or a receptionist 6. Work life balance 7. Meet legal requirements without compromising personal information
Alliance Virtual Solutions offers, receptionists, phones, physical addresses, meeting venues and so much more in a state near you! Learn to Build your business credit and run your business without skipping a beat. We have all the resources to help you run your business, scale, grow and increase your sales!
Reviews are all about credibility and transparency. When you have review widgets that place positive reviews on your website you also boost SEO. 80-90% of potential customers look at reviews to make decisions about whether they will buy your services and products. Are you the trusted expert?
When you send your review request it should be immediately after YOUR CLIENTS experience with your business. This will help you capture their candid thoughts and the emotional gratification of that experience to share with hundreds who are looking for resolve with the same pain point! CHA-CHING! SECURE THE BAG!
Respond quickly to any reviews to show you care about customer satisfaction. It also helps to address negative reviews and provide a resolution expediently and learn how to address areas of improvement. Automated responses are the best feature of review apps to maximize customer retention.
SMS/TEXT , widgets and email are the most effective Ways to capture your reviews. These should be connected to websites where you know your customers look the most. Facebook, Google my Business, a page on your website just for testimonials and other directories.
Look for the free tool kit to take our review app for a drive FREE for 30 days!
Turn those customers into brand ambassadors to secure and increase customer acquisition, transparency, trust and visibility.
Opportunity to Grow your business has never been better.
Build your Business foundation efficiently with Quickbooks Essential Plan and access to the business plan dashboard. The ability to bundle quickbooks and the Live plan dashboard will allow you to scale and grow your business and monitor the success of income, revenue and sales.
You will always have readily accessible the financial statements that you need to provide to investors or lenders. You can also have quick books integrate with live plan dashboard to feed your business plans financial forecast section. Also remember that you can use your business plan as the foundation for any Grant proposals and add the specifics or Tailor your business plan to suit the requirements for Grants. Take our class and learn about the ins and outs of grants for your business.
To get 10% off on any other products in our store DM us. Bundles get discounts but you can get items by themselves. Let us help you choose what’s best for your business needs.