Marketing Services

Let’s Grow Your Business Exponentially Online and Locally!

Your Online reputation is important to your business’s life and longevity, especially in these uncertain times. Therefore, We have formulated the Business Builder Bundles to fit your ultimate Marketing needs for your company, increase awareness, findability, conversion and accuracy amongst thousands of other business listings on search engines.

Cornerstone’s products and services are customizable to leverage , scale and grow your business aligned with the goals for your company within our Business Bundles. The Marketing Bundles cover the two main building blocks of our SMB’s within competitive industries, which are Digital Marketing and the Virtual Business Essentials needed to secure the growth, development and sales . The advantage of having the flexibility to customize your bundle yields the best compliment to you and your client’s mutual experience all on ONE platform!!

Our snapshot reports pinpoint areas of improvement with analytical data reporting daily and monthly! In order for our team to prepare and implement strategic solutions for a perfect Business Bundle we will take a look at the current state your on-line status. Something like a check-up. Your Doctor cant prescribe a medication for an issue he doesn’t know exists yet, right? So we do our assessment and test on your business and present to you your results in the form of a report card! Our online report cards give measurable results to set your business on the path to excellence, scalability, exponential customer retention, great sales results and growth!

Allowing us the opportunity to assist you in gauging real-time results with our snapshot reports will open the right set of circumstances to facilitate the correct management of resources, virtual solutions and products to execute a plan that builds your business and online presence. This analysis establishes the need to resolve areas of improvement and enhancement by :

  1. Identifying inaccurate business listing information and correcting errors on multiple directories to enhance your search rank
  2. Update and edit business information to sync across sources from one platform
  3. Analyze your mentions over the internet to increase your discoverability and promote high rank within search engines
  4. Managing your Social Media Platforms all in one place including posting, generating leads and other reports from activity, engagement and reviews on your respective accounts.
  5. We can monitor ad campaigns under one roof so you can see what’s working across various platforms Read more
  6. Click the “How’s My Business Doing” to get your FREE Digital Report card!

Once we receive your results, your business will be able to choose from the best technology has to offer.

Let’s Build Together!

Recent Posts

5 Reasons To Use an Online Scheduling Tool

photo of planner and writing materials
Photo by Bich Tran on Pexels.com

Whether you’re scheduling client bookings for a salon or scheduling a meeting with a colleague in a different time zone, manual appointment scheduling is time-consuming. It’s also a process that’s prone to human error. Double-bookings can be common, which can lead to a negative online review and impact search engine optimization (SEO) performance.

In this guide, we explore five reasons to use an automated booking software, allowing you to reduce the risk of scheduling errors while improving customer experience, employee productivity, and cash flow.

1. Generate bookings and leads 24/7

Did you know 4 p.m. to 8 p.m. on Sunday is the most popular time to book an appointment?With most staff typically working from 9 a.m. to 5 p.m., responding to a backlog of appointment requests submitted over the weekend can take time and frustrate customers. 

A survey by GetApp found 94 percent of customers are more likely to choose a new service provider if that provider offered an online booking option.

Automated scheduling software provides the benefit of allowing customers to:

  • Book at a time convenient for them
  • Select a particular person they want to receive the service from, and view their real-time availability
  • Reschedule without needing to call

These features can help prevent you from being bombarded with back and forth messages or phone calls about booking an appointment. Plus, it can help prevent the loss of prospects who were keen to book outside work hours but lost interest because that business didn’t have online scheduling functionality.

This is supported by research from salon software as a service company Phorest, which shows nearly 50 percent of all bookings in the spa and beauty salon industry happen online when businesses are closed.

2. Impress new clients

Informing new clients and prospects about what to expect ahead of their first appointment can create a good impression and help boost productivity.

You may send the standard “thank you for booking” confirmation email, but when additional information about a customer is required, smart scheduling software allows you to:

  • Add questions to meeting requests
  • Collect key attendee details
  • Process payments

This can help save you the headache and staffing time required for menial tasks like confirmation calls and chasing up invoices.

3. Deal with fewer phone calls

Given the popularity of platforms like Airbnb, Uber, and OpenTable, customers are increasingly expecting frictionless and digitized booking experiences for services they wish to access.

Consider the following data points from various surveys:

  • 59 percent of the general population are frustrated with waiting times and the inconvenient office hours related to scheduling appointments by phone (GetApp, 2021)
  • 75 percent of Millennials (born between 1981 and 1996) avoid phone calls because they are “too time-consuming” (BankMyCell, 2020)
  • 81 percent of Millennials feel anxious before making a call (BankMyCell, 2020)

These statistics are a clear indication that local businesses should be evolving their tech stack and aligning their customer journey to evolving preferences. Even better, less time spent on the phone dealing with appointment queries is better for businesses as owners and employees can spend time undertaking more valuable tasks.

4. Save costs and reduce “no-show” risk

Software consulting giant Accenture’s research found that the United States healthcare system would have saved $3.2 billion in 2019 alone if more people booked appointments online.

It takes under a minute to schedule medical appointments online, compared to 8.1 minutes on the phone, with staff transferring calls 63 percent of the time, resulting in more booking-related paperwork and less time on patient care.

“Just as consumers use online tools to book restaurant reservations or request a cab, patients want the same experience in self-booking a doctor’s appointment,” Accenture’s report noted. 

Furthermore, appointment reminder functionality typically built into scheduling software more than halves the risk of a no-show, according to a separate analysis of customer behavior by 10to8.com.

5. Increased employee productivity

In a Udemy 2018 report, 60 percent of employees said that poorly scheduled and unorganized meetings distract them from working efficiently and productively. 

That’s why meetings and how they are scheduled should not be taken for granted, especially for rapidly-growing SMBs with hybrid work environments and employees who reside across different states and countries. 

Automated meeting scheduling can eliminate behaviours such as: 

  • Employees asking each other “when are you free?” to initiate a meeting
  • The need to check calendars throughout the day
  • Attaching video conferencing links to meeting events manually
  • Manually working out time zone differences to hold meetings with colleagues across different jurisdictions

A suitable scheduling tool should handle most meeting-related logistics, including adding video conferencing links, finding a time to meet, and meeting preparation tasks. 

Look at our 200+ small business tools to manage your business with ease! Sign up for a free account .

  1. Boost Your Black Friday Online Presence Comments Off on Boost Your Black Friday Online Presence
  2. Social Media Posting for Months in Minutes Comments Off on Social Media Posting for Months in Minutes
  3. Virtual Office vs Coworking Comments Off on Virtual Office vs Coworking
  4. Business Listings – Helping Customers Find Your Business Online Comments Off on Business Listings – Helping Customers Find Your Business Online
  5. Meet Productively with Alliance Virtual Offices Comments Off on Meet Productively with Alliance Virtual Offices
  6. Save While QuickBooks Rates Increase. Comments Off on Save While QuickBooks Rates Increase.
  7. QuickBooks ProAdvisor Online Executive Account Management Services Comments Off on QuickBooks ProAdvisor Online Executive Account Management Services
  8. STRENGTHEN YOUR CALL EXPERIENCE Comments Off on STRENGTHEN YOUR CALL EXPERIENCE
  9. 8 Effective Ways to Market Your Business Online Without Spending Money Comments Off on 8 Effective Ways to Market Your Business Online Without Spending Money