Essential Tools for Your Online Business

Essential Tools For Your Online Business


Developing a successful online business is not easy despite what you may have heard. After you complete incorporation you will need to put systems and tools in place to carry out SOPs (Standard Operating Procedures). You are going to need all of the help that you can get and there are lots of tools available to assist you.

Here we will look at what we consider to be the essential tools that you need for your online business.


Keyword Research Tools


A good online business always starts with good keyword research. You need to know what terms people are entering into search engines to find the information that you provide. If you have an ecommerce store then what are the terms that people use to find the products that you sell for example?


There are a number of tools available that will help you to identify the keywords that people are searching with. One of the best tools is completely free and is called the Google Keyword Planner. You just need a free Google account to access this tool.
You need to use a “seed” keyword to get things rolling with the Google Keyword Planner. So if your ecommerce store sells shoes then you can start with the term “shoes”. This is a very broad term so you might want to refine it a bit to “womens shoes” or “mens shoes” for example.


The Google Keyword Planner will not only tell you how many searches there are each month for these terms (by country) but it will also provide related keywords that you could use for your online business. You can download any keywords that you find in a CSV file or a Google sheet and save them.


There are a number of paid keyword research tools available as well. All keywords have a degree of competition and if you want to rank your pages in the search engines for free traffic then you need to know how competitive each keyword is. The Google Keyword Planner will not tell you this but others will.


Document Applications


You are going to need a word processing application and probably a spreadsheet application for your online business. There are other useful document applications too such as slide presentations.
Google Docs is totally free and has some very useful document applications. All you need is an Internet connection. If you prefer the applications to be installed on your computer then you can purchase Microsoft Office or choose one of the free application suites such as Open Office.


Autoresponder Service


Building an email list is highly recommended for your online business. Very few visitors to your website will make a purchase the first time and you can lose them forever. If you can capture their email address then you can send them emails about your business at any time.
The best way to capture emails and build an email list is to use an autoresponder service. This is a service which allows you to send an automated sequence of emails to new subscribers and a broadcast feature where you can send an email out whenever you want. You will pay monthly for an autoresponder service. Constant Contact and ActiveCampaign are two CRMs that house features like auto responders, landing pages and automation to make your email list and customer acquisition process grow.


Analytics


It is essential that you know what is going on with your online business so that you can make important decisions about it. The Google Analytics package is free and very comprehensive. You can see how many visitors you are getting for your web pages, where they came from, how long they stayed and much more. WordPress also offers elaborate insights and KPIs that connect with your Google Analytics for optimal performance.

Cornerstone provides you these resources and tools to leverage and run your business with success.

Building Business Credit

Building Business Credit: Tips for Future Growth

If you’re planning to grow your small business, you may need financing to help you reach your goals.

Whether you need a little extra cash to buy new equipment, develop a new product, hire more people or kick off a marketing campaign, there are a variety of loan and credit opportunities to help you make the necessary investment for the next phase of your business growth.

Whatever type of business funding you decide to apply for (and there are plenty, so make sure you fully research the options first), the important thing to remember is that every creditor will need to make a judgment call about your business to decide whether or not you’re a safe investment.

The decision-making process will largely focus on your company’s credit score and risk profile, so the sooner you get this in order, the more chances you will have of obtaining credit in future.

Here are some tips on how to get there:

  1. Separate your personal and business credit history. This means you will minimize any negative effects that one might have on the other. Always channel business payments through your business bank account and keep any personal purchases completely separate.
  2. Create an LLC. Credit building companies often suggest forming an LLC, S-corporation, or C-corporation in order to separate your business credit and assets from your personal profile. This way, your personal credit profile (along with your personal assets) will be better protected should your business run into any financial difficulties in the future.
  3. Build a positive business credit score. Lenders will check your business credit score during the application process. They will look at your payment history and review whether or not you have made timely payments on credit cards, loans, and vendor contracts. Always keep this in mind and ensure you pay on time, every time. If you foresee difficulties with a payment, contact the supplier as soon as possible to work out a payment plan.
  4. Choose suppliers that report to business credit bureaus. Try to work with a number of suppliers that report your payments to business credit agencies, as this can strengthen your business credit history. You may need to go out of your way to select suppliers that report to credit agencies over those that don’t.
  5. Create a professional profile for your business. Lending decisions aren’t all black-and-white. It’s also about how your business is perceived from the outside. That’s why we provide our virtual solutions to position your business for credibility and success. Your business should look and act like a professional, trustworthy institution, which is why it helps to have an office address, a 411-listed business number, even a website and email addresses linked to the same domain. And we have it all centrally located on one platform for simplicity and ease.
  6. It’s all about credibility – the more visible and active your business is, the more likely you are to gain your creditors’ trust and approval. Building credit can be easier to achieve than personal credit.

And if you’re wondering how to get an office address without spending a small fortune, we have a tip for that too.

Our partner, Alliance Virtual Offices, can provide an office address with a business phone number from as little as $79 per month.

It provides all the hallmarks of a regular physical office – including a recognized commercial address, mail processing, onsite receptionists, even offices and meeting rooms. The difference is, you only pay for the address – not the full-time office space.

That’s why it’s so cost-effective.

To the outside world, it looks like your head office. But if, like many entrepreneurs, you work remotely rather than in an office full-time, it’s a much more flexible and affordable option. Plus, you can still use the onsite office space and meeting rooms anytime you need it, for an hourly fee.

This solution can help you build a good business credit score for future growth, while at the same time conserving capital ready to invest into your business.

Want to find out more? Visit the Alliance Virtual Offices website to learn more about how a business address and phone number can support your business growth. Chat to a member of the team online and search for virtual office locations in your area.

Consumer Outlet hot deals Shop now at Acer.com

COLLABORATE, CREATE AND COMMUNICATE!

The Best Productivity Suite for Your Business.

Where can you find an all-in-one Productivity Suite to suit your business needs perfectly? One that offers dynamic, integrative, cloud based apps like email, video conferencing, cloud storage, and file sharing? …I think my picture gave it away or gave you the hugest hint known to man….GOOGLE of course!

Get all the tools any team needs to collaborate, create, communicate and get more done. Highly utilized by millions of businesses across a variety of industries, Google Workspace Simplifies the workplace effortlessly.

Google Workspace is part of Cornerstones Virtual solutions and foundational business building tools. You will have access to a professional office suite of:

  • Business email through Gmail: Get business email addresses with the company name (you@yourcompany).
  • Video and voice conferencing: Meet face to face with the team using easy-to-join HD video calls. Connect up to 25 people within or outside of the organization with a simple, shareable link.
  • Secure team messaging: Send direct or group messages
  • Shared calendars: Use shareable calendars to easily schedule meetings with teammates.
  • Documents, spreadsheets and presentations: Create and collaborate documents, robust spreadsheets, share files and beautiful presentations simultaneously across devices.
  • 30GB Cloud storage: Use Drive to keep all work files in one secure place with 30GB of cloud-based file storage per user.

Addons

+ Google Workspace Seat

+ Google Workspace Seat

Google Voice Premier

Google Voice Premier

Google Voice Standard

Google Voice Standard

Google Voice Starter

Google Voice Starter

Google Workspace Setup

Google Workspace Setup

Build Your Online Reputation

How Can You Build Your Online Reputation?

Cornerstone offers essential, virtual and scalable tools to leverage your business. From the Virtual Assistant to Franchises we offer the flexibility to choose from the best Virtual products and services to maintain business daily functions or to start your own business. What makes this even more amazing is that all these apps are located on one platform so there are minimal to no multiple login sites. There’s just ONE! The convenience of managing most of your business operations on one platform has never been better.


Our variety of business services and products are customizable to your business goals in the form of Business Bundle Builders. Your bundle may consist of 3 products or 13. They can mixed with other bundles but it will always be based on your company’s needs. Prices range from $50+(Mthly) and up for small and medium sized businesses accordingly. To get you started we offer your company or Start-up a free account, consultation and analysis of your company’s online reputation. Cornerstone digital Bundles include:

  • Ecommerce Setup
  • SEO
  • Google Work Space/ GSuite Personal and Business Emails
  • Microsoft 365 Business
  • Listing Builders to multiple Directories
  • ActiveCampaign– CRM Automated Email Marketing
  • Domains- GoDaddy
  • WordPress Website Builders
  • Review Apps and Software
  • Online Communications
  • Performance Monitoring
  • Social Media Management
  • Conversion
  • Quickbook Integration
  • EIN and LLC formation….and More!

We assist in the implementation and structure of Business Foundations with Virtual Solutions! Let us Build your Online reputation solidly!

Essential Business Tools to Leverage and Scale Your Business!

Best way to keep your customers happy is keep your business in order with great business tools. Create your Business Bundles, maintain your online presence,  attach your quick books, add your Google workspace and CRM ALLFROM ONE PLATFORM.

Chose one product or save and bundle your preference from dozens of products and services!!

#happycustomers #onestopshop #businessowner #digitalproducts #digitalmarketing #virtualsolutions #customerretention #startabusiness