Essential Tools for Your Online Business

Essential Tools For Your Online Business


Developing a successful online business is not easy despite what you may have heard. After you complete incorporation you will need to put systems and tools in place to carry out SOPs (Standard Operating Procedures). You are going to need all of the help that you can get and there are lots of tools available to assist you.

Here we will look at what we consider to be the essential tools that you need for your online business.


Keyword Research Tools


A good online business always starts with good keyword research. You need to know what terms people are entering into search engines to find the information that you provide. If you have an ecommerce store then what are the terms that people use to find the products that you sell for example?


There are a number of tools available that will help you to identify the keywords that people are searching with. One of the best tools is completely free and is called the Google Keyword Planner. You just need a free Google account to access this tool.
You need to use a “seed” keyword to get things rolling with the Google Keyword Planner. So if your ecommerce store sells shoes then you can start with the term “shoes”. This is a very broad term so you might want to refine it a bit to “womens shoes” or “mens shoes” for example.


The Google Keyword Planner will not only tell you how many searches there are each month for these terms (by country) but it will also provide related keywords that you could use for your online business. You can download any keywords that you find in a CSV file or a Google sheet and save them.


There are a number of paid keyword research tools available as well. All keywords have a degree of competition and if you want to rank your pages in the search engines for free traffic then you need to know how competitive each keyword is. The Google Keyword Planner will not tell you this but others will.


Document Applications


You are going to need a word processing application and probably a spreadsheet application for your online business. There are other useful document applications too such as slide presentations.
Google Docs is totally free and has some very useful document applications. All you need is an Internet connection. If you prefer the applications to be installed on your computer then you can purchase Microsoft Office or choose one of the free application suites such as Open Office.


Autoresponder Service


Building an email list is highly recommended for your online business. Very few visitors to your website will make a purchase the first time and you can lose them forever. If you can capture their email address then you can send them emails about your business at any time.
The best way to capture emails and build an email list is to use an autoresponder service. This is a service which allows you to send an automated sequence of emails to new subscribers and a broadcast feature where you can send an email out whenever you want. You will pay monthly for an autoresponder service. Constant Contact and ActiveCampaign are two CRMs that house features like auto responders, landing pages and automation to make your email list and customer acquisition process grow.


Analytics


It is essential that you know what is going on with your online business so that you can make important decisions about it. The Google Analytics package is free and very comprehensive. You can see how many visitors you are getting for your web pages, where they came from, how long they stayed and much more. WordPress also offers elaborate insights and KPIs that connect with your Google Analytics for optimal performance.

Cornerstone provides you these resources and tools to leverage and run your business with success.

What is Your Unique Value Proposition ?

What do you bring to the table??

When creating your business plan you must take the position of being different.. In order to differentiate in a saturated market you must have what they call a unique value proposition or a unique selling point.

When you talk to potential lenders and investors or you’re just trying to pitch for your business you should always include these these 4 things.

1.  Always identify your target market and your audience. Who are the people that you KNOW and have identified as needing what you are offering.

2. Check what your competitors are up to. Observe their approach, stance and strategy that they have in place to address the issue. This is important because their perceived pain point of the customer may leave plenty of room for you to either improve on the issue or tackle a different perspective. This gives way for point number 3….

3. You have to do something different.  Then what your competitors are doing. The main idea here is to stand out. As discussed above, It should be something that they have not addressed or solved. When dealing with similar Products or services, what makes you shine, is when you confidently stand on facts that showcase that you have a different/unique vantage point within the same industry on market. So go check them out…know the pain points of your audience.

4. Let your belief system and passion for what you do push your purpose for offering this product or service. People will recognize and value your business. Hence Unique Value proposition.

Sometimes you can have the exact same thing as another business but because you have a different perspective, show hard evidence that solves the identified problems and present the timely execution of your plan differently, you’ll grab their attention. Your personality is a selling point as well….and to remind you this needs to be communicated within the first 2 sentences

Remember to always compliment the buyers journey and you can steal your competitors customers if they do not have their online presence current.

Cornerstone has so many different resources and information to share with you for business success. Our partnership with LivePlan to write up business plans for funding, investors and lendors will increase your level of success by 30%. One month is included for free when you purchase one of business bundles. Click on the link in the menu to set up an consultation. We can get you started with your business and help you with marketing as well. Everything on one platform to make your day-to-day processes seamless for your business. We know there’s not enough hours in a day to do everything. We can help!

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Startups Quickbooks Bundle For Growth

Opportunity to Grow your business has never been better.

Build your Business foundation efficiently with Quickbooks Essential Plan and access to the business plan dashboard.   The ability to bundle quickbooks and the Live plan dashboard will allow you to scale and grow your business and monitor the success of income, revenue and sales. 

You will always have readily accessible the financial statements that you need to provide to investors or lenders. You can also have quick books integrate with live plan dashboard to feed your business plans financial forecast section.  Also remember that you can use your business plan as the foundation for any Grant proposals and add the specifics  or Tailor your business plan to suit the requirements for Grants.  Take our class and learn about the ins and outs of grants for your business.

To get 10% off on any other products in our store DM us. Bundles get discounts but you can get items by themselves. Let us help you choose what’s best for your business needs.  

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4 Business Builder Steps To Starting a Business

Starting a Business takes time and careful planning to be successful.

Your Foundational Business Builder Steps:

1. Make a Business plan to thoroughly assess your market, opportunity and financial projections. Those who plan are 30%more likely to succeed. Also use your business plan to attract investors and win future grant proposals.

2. Incorporate! This makes everything real and legal. You really become a business owner and the ball gets rolling. An LLC helps to keep you protected and personal and business separate.

3. EIN/ITIN THIS IS very IMPORTANT. Irs does not play and taxes have write offs that can make things alot easier on your business operations.

4. After the EIN you need to get your Business Bank account and have 3-4 accounts to manage expenses, revenue, payroll etc. Investors and lenders will be looking at your history as well so get quickbooks to keep good records

We support your business With end-to-end solutions and you will find All the resources you need in Our store to start Your business.

Quickbooks 50% off till end of July and bundled with our Business Plan Creator for FREE!

Where Does Your Business Show Up On The Internet?

Let’s discuss a good place to start!

Make sure that you update your local business listing and information starting with N.A. P’s. This is an acronym for name address and phone number. This information should be accurate and consistent for data aggregators to pull your information from relative sources all over the Internet. The Rank of small and medium sized businesses in local searches significantly rely upon the accuracy of its NAP data across the web.

  50 percent of mobile users are most likely to visit a business after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. This ultimately results in sales for many businesses. If your business listing information is accurate and consistent then the information is a trusted source to the four major aggregators like Nuestar/Localeze, Infogroup, Factual and Foursquare and it helps to:

*Rank your SEO higher
* Keep you ahead of competition
*Maximize visibility on apps like waze, Google, Bing, Yelp etc
*Give you local presence

Inconsistent listings reduce visibility and disrupt a business’ ability to rank well in relevant local searches.

You may not know it but you can be listed on hundreds of sites but if the information  Isn’t updated, correct and monitored you risk losing accessibility to hundreds of customers!

So get your listing right. We offer the best business listing tools to Maximize visibility on search engines, map directories, and potentially 300+ other sources. Try the free business tool kit that will help update your listing for free!

We’ll even give you a free report to show you how you your reputation on the internet!

COLLABORATE, CREATE AND COMMUNICATE!

The Best Productivity Suite for Your Business.

Where can you find an all-in-one Productivity Suite to suit your business needs perfectly? One that offers dynamic, integrative, cloud based apps like email, video conferencing, cloud storage, and file sharing? …I think my picture gave it away or gave you the hugest hint known to man….GOOGLE of course!

Get all the tools any team needs to collaborate, create, communicate and get more done. Highly utilized by millions of businesses across a variety of industries, Google Workspace Simplifies the workplace effortlessly.

Google Workspace is part of Cornerstones Virtual solutions and foundational business building tools. You will have access to a professional office suite of:

  • Business email through Gmail: Get business email addresses with the company name (you@yourcompany).
  • Video and voice conferencing: Meet face to face with the team using easy-to-join HD video calls. Connect up to 25 people within or outside of the organization with a simple, shareable link.
  • Secure team messaging: Send direct or group messages
  • Shared calendars: Use shareable calendars to easily schedule meetings with teammates.
  • Documents, spreadsheets and presentations: Create and collaborate documents, robust spreadsheets, share files and beautiful presentations simultaneously across devices.
  • 30GB Cloud storage: Use Drive to keep all work files in one secure place with 30GB of cloud-based file storage per user.

Addons

+ Google Workspace Seat

+ Google Workspace Seat

Google Voice Premier

Google Voice Premier

Google Voice Standard

Google Voice Standard

Google Voice Starter

Google Voice Starter

Google Workspace Setup

Google Workspace Setup

Build Your Online Reputation

How Can You Build Your Online Reputation?

Cornerstone offers essential, virtual and scalable tools to leverage your business. From the Virtual Assistant to Franchises we offer the flexibility to choose from the best Virtual products and services to maintain business daily functions or to start your own business. What makes this even more amazing is that all these apps are located on one platform so there are minimal to no multiple login sites. There’s just ONE! The convenience of managing most of your business operations on one platform has never been better.


Our variety of business services and products are customizable to your business goals in the form of Business Bundle Builders. Your bundle may consist of 3 products or 13. They can mixed with other bundles but it will always be based on your company’s needs. Prices range from $50+(Mthly) and up for small and medium sized businesses accordingly. To get you started we offer your company or Start-up a free account, consultation and analysis of your company’s online reputation. Cornerstone digital Bundles include:

  • Ecommerce Setup
  • SEO
  • Google Work Space/ GSuite Personal and Business Emails
  • Microsoft 365 Business
  • Listing Builders to multiple Directories
  • ActiveCampaign– CRM Automated Email Marketing
  • Domains- GoDaddy
  • WordPress Website Builders
  • Review Apps and Software
  • Online Communications
  • Performance Monitoring
  • Social Media Management
  • Conversion
  • Quickbook Integration
  • EIN and LLC formation….and More!

We assist in the implementation and structure of Business Foundations with Virtual Solutions! Let us Build your Online reputation solidly!

We Provide the Basic Foundation so You Can Be Great!! Follow us on Instagram https://www.instagram.com/cornerstonebusines/?hl=en