What do you bring to the table??
When creating your business plan you must take the position of being different.. In order to differentiate in a saturated market you must have what they call a unique value proposition or a unique selling point.
When you talk to potential lenders and investors or you’re just trying to pitch for your business you should always include these these 4 things.
1. Always identify your target market and your audience. Who are the people that you KNOW and have identified as needing what you are offering.
2. Check what your competitors are up to. Observe their approach, stance and strategy that they have in place to address the issue. This is important because their perceived pain point of the customer may leave plenty of room for you to either improve on the issue or tackle a different perspective. This gives way for point number 3….
3. You have to do something different. Then what your competitors are doing. The main idea here is to stand out. As discussed above, It should be something that they have not addressed or solved. When dealing with similar Products or services, what makes you shine, is when you confidently stand on facts that showcase that you have a different/unique vantage point within the same industry on market. So go check them out…know the pain points of your audience.
4. Let your belief system and passion for what you do push your purpose for offering this product or service. People will recognize and value your business. Hence Unique Value proposition.
Sometimes you can have the exact same thing as another business but because you have a different perspective, show hard evidence that solves the identified problems and present the timely execution of your plan differently, you’ll grab their attention. Your personality is a selling point as well….and to remind you this needs to be communicated within the first 2 sentences
Remember to always compliment the buyers journey and you can steal your competitors customers if they do not have their online presence current.
Cornerstone has so many different resources and information to share with you for business success. Our partnership with LivePlan to write up business plans for funding, investors and lendors will increase your level of success by 30%. One month is included for free when you purchase one of business bundles. Click on the link in the menu to set up an consultation. We can get you started with your business and help you with marketing as well. Everything on one platform to make your day-to-day processes seamless for your business. We know there’s not enough hours in a day to do everything. We can help!